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Dana Emberley
Account Director
Ms. Emberley has 20 years experience in brand strategy, account management, media buying and creative services focused on driving bottom line results via cross-channel, go-to-market marketing strategies for internationally-recognized brands. Her expertise includes strategic marketing planning, marketing research and analytics, direct response marketing, project management, brand strategy, copywriting, leading internal and external, cross-functional teams and developing marketing programs to enhance the guest experience.

Prior to joining Guest Research, Inc., Dana worked for MGM Resorts International in Las Vegas for six years. This included almost three years as Brand Strategy Manager for Mandalay Bay Resort and Casino and Delano Las Vegas and three years as Marketing Manager for Excalibur Hotel & Casino and Advertising Account Supervisor for ARIA Resort & Casino. In these positions, she developed strategic marketing plans and implemented multi-million dollar brand campaigns.

Before joining MGM Resorts International, Dana spent 14 years in advertising in Spokane, Washington, working as a Media Buyer/Account Executive and Copywriter/Producer for KellyBrady Advertising and as an Account Executive for Hatch Advertising.

Ms. Emberley holds a Bachelor of Business Administration degree in Marketing from Washington State University – Carson College of Business.
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