Mr. Hannah, President of Hannah Marketing Group, has 36 years of experience in marketing, marketing research and quality assurance in the hospitality, cruise and packaged goods industries. His areas of expertise include marketing planning, strategic planning, customer satisfaction and loyalty research, DMO visitors studies, marketing due diligence and positioning/repositioning.
Before forming Hannah Marketing Group, Inc. in 1995, Mr. Hannah co-founded and served for six years as President and Chief Operating Officer of AspenCrest Hospitality, Inc., a marketing consulting and marketing research company. Prior to that he served as Senior Vice President of Sales and Marketing for Aircoa Hospitality Services, Inc. (now Richfield Hospitality Services) and Chief Operating Officer of Sceptre Hospitality Resources, Inc., a wholly-owned subsidiary of Aircoa serving 120 client hotels. Mr. Hannah joined Aircoa/Sceptre after serving as Executive Vice President of The Strategic Marketing Group, a Los Angeles-based marketing consulting firm specializing in developing marketing and business strategies. His clients there included Aircoa, Avery International, Murdock Hotels, M&M/Mars, Keebler Company, Johnson & Johnson, First Interstate Bank of California and Carnation Company.
Prior to joining The Strategic Marketing Group, Mr. Hannah served as Vice President of Marketing with Sitmar Cruises (later acquired by Princess Cruises). He began his career with Los Angeles-based Carnation Company where he held a number of marketing positions including that of Brand Manager and Group Product Manager.
Mr. Hannah holds a Bachelor of Arts degree in Political Science and a Masters degree in Business Administration from Northwestern University.