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Satisfaction "Drivers" Analysis  

Satisfaction Drivers Analysis
Resorts and destinations that understand which elements of the guest experience have the greatest impact on guests' overall satisfaction can allocate their resources to maximize customer satisfaction and loyalty. This breakthrough research utilizes up to three different statistical methodologies to analyze guest satisfaction survey data to identify and quantify the drivers or determinants of guest satisfaction. The research supports operating, marketing and capital decisions. It is recommended for those upscale resorts and destinations with an ongoing commitment to guest satisfaction and an appreciation of the importance of focusing on what matters most to their customers.

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