OUr Mission
OUr Mission
Our Mission
In addition to designing sophisticated surveys collecting extensive quantitative and qualitative feedback, our guest experience research services include a high functionality, online, real-time Management Reporting System (“MRS”) with a built-in Correlation Calculator; written summary reports; industry Best Practices; educational newsletters; and ongoing consultative support from an Account Manager.
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Guest Research conducts for Crystal Mountain Resort satisfaction research for our guests, meeting planners, homeowners and employees. The research is not only more comprehensive than what other companies provide, but Guest Research’s team provides the consultative support we need to maximize the value of the information. Most importantly, the research has helped us achieve real increases in satisfaction, revenues and profits.
We have partnered for many years with Guest Research. The satisfaction and loyalty research they conduct with us for our guests, homeowners and employees is critical to our company’s growth.
NPS is one of the most critical financial metrics our three resorts use, and it has had a tremendous impact on our revenue growth, with the enhanced guest loyalty positioning us well for the future. It has been firmly integrated into our culture.
Their loyalty-based feedback system is a great fit with our priorities. We definitely give Guest Research a ‘10’.
We have found the data extracted from our guest surveys to be invaluable to making decisions and enhancing the guest experience. Behind the scenes our account manager has provided expert advice to help us get the most out of designing our surveys and understanding the results. We are very pleased and plan to continue to use (and recommend) Guest Research in the future.
Real-time feedback supports continuous improvement throughout your organization
Continuous feedback and product enhancements create higher satisfaction and loyalty
Higher satisfaction and loyalty produce higher repeat and referral business
Higher repeat business and referrals are the keys to higher revenues and profits