All About Revenue
"Not only does Guest Research offer the most comprehensive, functional and easy-to-use
satisfaction & loyalty research systems on the market, but they ensure we understand how to use it to increase our revenues and profits.
There are no better partners to have."
Real-time Feedback
Managing the guest experience requires in-depth but easy-to-use, real-time
feedback that is accessible to all staff members who are responsible for enhancing the product delivery. As the saying goes,
you manage what you measure.
Higher Satisfaction & Loyalty
The guest experience needs to be managed with continuous guest
feedback. Problems need to be eliminated or reduced, and amends need to be made with guests who experience problems.
All of these steps will increase satisfaction and loyalty.
Higher Repeat & Referrals
Repeat business and referrals typically account for three quarters of a resort’s guests or destination’s visitors. The growth
of social media, including travel review websites like TripAdvisor®, makes it increasingly important to not only increase
the percentage of “Promoters” who may recommend you to others, but also decrease the percentage of “Detractors” who may
criticize you to others.
Higher Revenues & Profits
Despite the fact that guest satisfaction typically drives 75% of a resort’s revenues through repeat and referral business,
it is not uncommon for a resort or destination to focus more of its resources on the advertising and marketing programs
to drive the other 25%. While both are needed, the highest ROI will be on enhancing the guest experience to increase repeat
business and referrals.
